| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | McCann fights back with RJR. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 3 Feb 1995, p.1. |
| Abstract | McCann-Erickson, virtually Cokeless after the multi-million dollar account went to DMB&B and Batey, has started to bounce back with the announcement that it has been appointed agency of record for all R.J. Reynolds tobacco brands in Hong Kong and China. |