PolyU Library
Journal Call no.P92.A7M45
AuthorHazlewood, Kaspa.
Article TitleTime for the big fish to get even bigger : leading women's magazines are not expecting to feel the pinch of adspend cuts, despite this year's economic recession / Kaspa Hazlewood.
Is Part OfMedia : Asia's media & marketing newspaper ; 23 Jan 1998, p.20, illus.
AbstractDespite the economic situation, leading women's magazines will experience continued growth in 1998, according to Yongder Hall managing director Mabel Leung. On the other hand, pessimistic forecast for weaker media companies from other publishers are featured in the article.