Journal Call no. | P92.A7M45 |
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Author | Hazlewood, Kaspa. |
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Article Title | Time for the big fish to get even bigger : leading women's magazines are not expecting to feel the pinch of adspend cuts, despite this year's economic recession / Kaspa Hazlewood. |
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Is Part Of | Media : Asia's media & marketing newspaper ; 23 Jan 1998, p.20, illus. |
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Abstract | Despite the economic situation, leading women's magazines will experience continued growth in 1998, according to Yongder Hall managing director Mabel Leung. On the other hand, pessimistic forecast for weaker media companies from other publishers are featured in the article. |
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