| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hazlewood, Kaspa. |
| Article Title | Creatives get special treatment / Kaspa Hazlewood. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Feb 1998, p.15, illus. |
| Abstract | The move to control salary increases across the advertising (ad) industry in 1997 has been successful. However, O&M regional chairman Miles Young thinks that creatives are a special case that will receive special treatment and incentives. He is not alone in his belief. |