PolyU Library
Journal Call no.P92.A7M45
AuthorMcKenzie, Ken.
Article TitleMEDIA's 25th Anniversary : still good times to be had by those who try : profits still possible even in these financially chaotic times, says JWT regional boss / Ken McKenzie.
Is Part OfMedia : Asia's media & marketing newspaper ; 18 Sep 1998, p.34, illus.
AbstractThere are ways to overcome what looks set to go down in history as the worst economic recession ever experienced in Asia. Be warned, however -- it would not be easy. What it will take is determination and courage. But when life knocks you down, you just get right back up again. JWT regional boss Alan Fairnington shared in the article his thoughts on the crisis.