| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Young, Miles. |
| Article Title | MEDIA's 25th Anniversary : still a few more frontiers to explore for Asia's ad industry / Miles Young. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 18 Sep 1998, p.32, illus. |
| Abstract | Advertising futurology is as dangerous as any other form of prophecy. But it is reasonably certain that 25 years from now, there will be a mature industry. Miles Young, Regional President of Ogilvy and Mather Asia-Pacific, features in the article the reasons why the bulk of Asia will have achieved a consistency of development in the advertising industry. |