| Abstract | Swiss company Movenpick has set its sights on the Asia Pacific market, with its ice-cream available in Hong Kong, Singapore, Korea, Taiwan and New Zealand. With a dynamic new team on board, the company has launched a new business strategy to capitalise on its existing presence, and expand within the region. If all goes to plan, the Movenpick brandname is slated to slowly and steadily take Asia Pacific by storm -- first ice-cream, then yoghurt, coffee, fine fast food outlets, and finally hotels. |
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