| Journal Call no. | HF331.H6A4 |
|---|---|
| Author | Wilson, Neil. |
| Article Title | Empowered readers : regional magazines offset advertising losses with circulation gains / Neil Wilson. |
| Is Part Of | Amcham ; v.31, no.1, Jan 1999, p.5-6, illus. |
| Abstract | The Asian economic turmoil has actually increased the circulation of major magazines. In times of uncertainty, readers want to konw more to be able to make better decisions. However, advertising revenues are down, 12 to 24 percent, depending on whom you ask. The article reports on how six major publications in Hong Kong are faring. They are Newsweek (Pacific edition), Time Incorporation Asia, Asiaweek, Far Eastern Economic Review, BusinessWeek and The Economist Group. |