| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Destination marketing. |
| Is Part Of | Best practice management ; no.29, Nov 1998, p.7-10, illus. |
| Abstract | Bass Hotels & Resorts operate 95 hotels, with more than 24,000 rooms in 15 countries and territories throughout Asia Pacific. Their aggressive development activities are focused on solidifying their number one position in China, and building the company's presence in key international gateway destinations. Roy Hardy, Vice President of Marketing, Sales and Reservations tells in the article how they are capturing new markets and refocusing their marketing strategies. |