| Journal Call no. | HD62.15.B477 |
|---|---|
| Author | Hildebrandt, Jim. |
| Article Title | The loyalty effect / Jim Hildebrandt. |
| Is Part Of | Best practice management ; no.28, Sep/Oct 1998, p.21-23, illus. |
| Abstract | Bain & Company is one of the leading strategy consulting firms in the world. Bain professionals work in partnership with clients to increase profit, build lasting economic value and deliver results. Jim Hildebrandt, Managing Director, talks in the article about the importance of customer loyalty and how to earn it. |