| Journal Call no. | TX901.A85 |
|---|---|
| Author | Mok, Connie. |
| Article Title | Building loyalty / Connie Mok, Vincent Heung and Anthea Kwan. |
| Is Part Of | Asian hotel and catering times ; Mar 1995, p.36-37, illus. |
| Abstract | The Department of Hotel & Tourism Management at the Hong Kong Polytechnic University conducted an exploratory study to investigate hotel brand loyalty of overseas visitors to Hong Kong in 1994. |