| Journal Call no. | G149.T733 |
|---|---|
| Author | Yeoh, Siew Hoon. |
| Article Title | HKTA poised to roll out new campaign : marketing thrust and product push to turn around fortunes / Yeoh Siew Hoon. |
| Is Part Of | Travelasia ; 20-26 Feb 1998, p.16, illus. |
| Abstract | The Hong Kong Tourist Association (HKTA) is poised to roll out a multi-million dollar marketing campaign aimed at rejuvenating Hong Kong's waning tourism fortunes. |