| Journal Call no. | G149.T733 |
|---|---|
| Author | Yeoh, Siew Hoon. |
| Article Title | HK : test of hotel marketers' grit / Yeoh Siew Hoon. |
| Is Part Of | Travelasia ; 14-20 Nov, 1997, p.10, illus. |
| Abstract | From their comfortable position in the boom years of 1996 and the early part of 1997, Hong Kong's hotel marketers are now having to scramble to get the business. In the article, Danai Wansom, vice president-marketing of Century Hotels International and Martin Waechter, vice president-marketing of Shangri-La Hotels and Resorts, talk about their marketing strategies on hotel business. |