| Journal Call no. | HD9747.A8J48 |
|---|---|
| Article Title | Sales maintained despite market slow-down. |
| Is Part Of | Jewellery news Asia ; no.169, Sep 1998, p.214, illus. |
| Abstract | The article features Artco Jewelry Manufacturing Company Limited in Hong Kong, which adopt responsive marketing strategy to help sustain sales in a slow-down and diversify its markets. Its marketing direction and manufacturing are highlighted. |