| Journal Call no. | HF331.H6A4 |
|---|---|
| Article Title | Airlines adapt marketing strategies. |
| Is Part Of | Amcham ; v.30, no.9, Sep 1998, p.8-9, illus. |
| Abstract | Hard-hit by the Asian economic crisis, airlines are devising new marketing strategies, offering travel packages to boost sagging passenger numbers. Henry Ma, general menager of United Airlines in Hong Kong, talks in the article about the business strategies of the company. |