| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Global challenges. |
| Is Part Of | Best practice management ; no.27, Aug 1998, p.7-9, illus. |
| Abstract | Global standardization is the key phrase on everyone's lips at ACNielsen. The changes may be sweeping but Vivien Pau, Regional Quality and Change Director for Asia Pacific, also a member of the Hong Kong Benchmarking Clearinghouse, and the American Marketing Association and ESOMA, is taking them all in her stride - one step at a time. |