| Journal Call no. | G149.T733 |
|---|---|
| Author | Yeoh, Siew Hoon. |
| Article Title | Easing the encounter / Yeoh Siew Hoon. |
| Is Part Of | Travelasia ; 15-21 Aug 1997, p.12, illus. |
| Abstract | Joseph Bosco, from the Department of Anthropology at the Chinese University of Hong Kong at the Pacific Asia Travel Association (PATA) Asia Business Forum, gives a lesson in "Cross cultural marketing and tourism: Building a successful framework". |