| Journal Call no. | TX901.A85 |
|---|---|
| Author | Grimes, Julia. |
| Article Title | Regional domination / Julia Grimes. |
| Is Part Of | Asian hotel and catering times ; Mar 1998, p.17-18, illus. |
| Abstract | Accor Asia Pacific (AAPC) is the Asia Pacific region's largest and fastest growing hotel group with 125 hotels and a total of 23,632 rooms. Properties span some 15 countries from Australia, Thailand and Indonesia to China, Vietnam and Myanmar. Peter Hook of AAPC features in the article Accor's expansion plans in the region and the company's different branding and marketing strategies. |