Journal Call no. | P92.A7M45 |
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Article Title | China's 'Mr Soccer' puts his boots on for team Adidas. |
Is Part Of | Media : Asia's media & marketing newspaper ; 27 Jun 1997, p.17, illus. |
Abstract | China's "Mr Soccer", Fan Zhiyi of Shanghai, the first Chinese athlete featured in an international sports TVC and elected Mr Soccer in China for two consecutive years, is part of the Adidas soccer dream team, created to turn the sports brand into a global hot seller. |