| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | HK youth all abuzz over new media. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Jun 1997, p.11. |
| Abstract | Young people in Hong Kong are finding new media products increasingly compelling, as technology develops and more new media products are becoming available at affordable prices, according to a study conducted by McCann-Erickson Guangming's Brand Consultancy Unit (BCU). The results of the the study are featured in the article. |