| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Confusion reigns over splintering of agency media function in Asia. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Jul 1998, p.15, illus. |
| Abstract | The article illustrates that the debate over the media planning and buying function has reached boiling point -- and for anyone considering a career in media, the issues have never been more clouded. Traditional agency media department or independent media specialist? Spin off your in-house operations, or keep them where they are? Who wins, who loses? |