| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Selling the luxury car. |
| Is Part Of | Best practice management ; no.20, Jan 1998, p.6-8, illus. |
| Abstract | What does the sales process for a luxury car involve? What factors would you need to manage? What challenges would you face if you were selling a traditional British product in the post-colonial era? In the article, Bill Lau, general manager (GM) of Jaguar Hong Kong, shares what he has learned in the four years prior to 1998 in getting the luxury car franchise up to speed. |