| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Get it while it's fresh, San Miguel urges beer drinkers of the world. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 31 Oct 1997, p.1, illus. |
| Abstract | San Miguel has launched a new marketing campaign entitled "Take a Fresh Look", developed by J. Walter Thompson and underlining the importance of serving fresh beer to consumers. |