| Journal Call no. | P92.A7M45 |
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| Article Title | Aggressive move for San Miguel in Hong Kong's beer wars. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 26 Apr 1996, p.3, illus. |
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| Abstract | Hong Kong has become a "dumping ground" for cheap overseas brands since the government changed the excise duty structure in 1991 resulting in the number of brands available ballooned to more than 200. In a major attempt to counter the growing threat posed by imported brands, San Miguel Brewery has begun heavily promoting "Lowenbrau Original" beer in Hong Kong. |
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