| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Growth in radio adspend sparks interest of French conglomerate : EDI targets China radio / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Nov 1997, p.15. |
| Abstract | A leading French media conglomerate, Europe Development International(EDI), is looking to invest in radio networks in China, its interest sparked by the fact that radio adspend has grown by an average of 50 per cent over the half-decade before 1997 in the mainland. This article looks at the stringent government restrictions on media throughout Asia, the advantages of radio advertising and EDI's business in different countries. |