| Abstract | According to Tristan Benhaim, vice-president for marketing of Air France, as a European airline, Air France market share is not huge in Asia. But they just want to be the second choice for Asians after their own flag carrier. Commenting on the ABN-Media Asian Advertising Industry Poll which showed Hong Kong was still the top choice for regional advertising industry headquarters, Mr Benhaim claimed that his company would continue to stick to Hong Kong as its regional headquarters for advertising and marketing development. |
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