| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Bank reaffirms faith in Hong Kong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Dec 1996, p.26, illus. |
| Abstract | Hongkong Bank, which came up with an award-winning campaign that captured the essence of Hong Kong at a time when confidence was low, has won a CERTIFICATE OF EXCELLENCE IN THE ADVERTISER OF THE YEAR CATEGORY. At a time of low confidence, Hongkong Bank felt the need to reinforce its commitment to Hong Kong and give a reassuring message at this critical time when Hong Kong's sovereignty is about to revert to China. |