PolyU Library
Journal Call no.P92.A7M45
Article TitleOPG in challenge to SRG research methodology.
Is Part OfMedia : Asia's media & marketing newspaper ; 11 Jul 1997, p.1, illus.
AbstractIn an open letter published in the Oriental Daily News on June 26 1997, Oriental Press Group (OPG) accused SRG Research Service's methods of "lacking transparency and independent scrutiny", adding that the present situation "allows its subscribers to publish such controversial survey results without the consent of non-subscribers".