| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | SRG survey confirms CNBC's popularity. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Apr 1997, p.18. |
| Abstract | Nielsen SRG Research Services has just released the results of the first CNBC multi-country viewship study, the results of which confirm CNBC's popularity among Asia's high income and business executives. The survey was fielded in five major Asian cities (Hong Kong, Taipei, Singapore, Sydney and Manila) among past-month CNBC viewers, aged 25 or above who are professionals, managers, executives and businessmen. A summary of the survey results are provided in this article. |