| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Confidence in brand stewardship. |
| Is Part Of | Best practice management ; no.14, Jul 1997, p.24-25, illus. |
| Abstract | Ogilvy and Mather has long been responsible for the worldwide success of the advertising campaigns of brands such as Maxwell House coffee and the American Express card. Best practice management talks to Managing Director Tony Tse about brand stewardship. |