| Journal Call no. | HD62.15.B477 |
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| Article Title | Brand re-new your corporate image. |
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| Is Part Of | Best practice management ; no.9, Feb 1997, p.6-9, illus. |
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| Abstract | Asian companies are finding it increasingly necessary to attend to their identities as they move into the international marketplace. Two experts at forging corporate identity in Asia clarify the concept and implications of corporate identity management, attesting to its importance as a strategic management tool. Hong Kong companies are discussed as examples. |
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