PolyU Library
Journal Call no.HC411.A76
AuthorErickson, Jim.
Article TitlePlaying to the gallery : Chinese are learning the importance of image / Jim Erickson and Anne Naham.
Is Part OfAsiaweek ; v.23, no.38, 26 Sep 1997, p.64-65, illus.
AbstractAt the 15th Congress of the Chinese Communist Party, for the first time, Chinese Communists were treating the cameras, particularly those with the logos of foreign broadcast networks, more as allies than intruders. That aspect, at least, marked a sea-change from past congresses. Until very recently, China seemed to act with near total disregard of how its image played both at home and abroad. There is increasing concern about projecting the right image. This article features the changes and reasons.