Journal Call no. | P92.A7M45 |
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Article Title | McCann brings expat into Guangming. |
Is Part Of | Media : Asia's media & marketing newspaper ; 19 Sep 1997, p.18, illus. |
Abstract | Dutch expat Joop Broeren has been appointed chief executive officer (CEO) and co-managing director of McCann-Erickson Guangming joining chief operating officer Bernard Yiu in running the China operation. |