| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Economist figures show up surveys' discrepancies. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Mar 1997, p.6, illus. |
| Abstract | The Economist's 142 per cent increase in revenue during 1996, as recorded in the CMR International Report, reflects a change in the measurement system which now pro-rates international buys into Asia. The rival Asia-Pacific Adex compiled by SRG Research Services, which counts advertising that only appears in Asia, showed The Economist to have growth of a little over one per cent for 1996. |