| Journal Call no. | HD38.2.E93 |
|---|---|
| Article Title | IKEA explores new markets. |
| Is Part Of | The executive ; v.17, no.12, Dec 1996, p.22-23, illus. |
| Abstract | One of Jardine Pacific's more unusual businesses is home furnishing chain IKEA. What began as an operation largely focused at expats in 1975, is now firmly positioned, with the opening of the Mongkok store, to tackle Hong Kong's middle-income bracket, according to IKEA general manager Caroline Mak. |