| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Going local helps Ikea gain firm hold in HK. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Oct 1993, p.6, illus. |
| Abstract | The culmination of a five and a half year marketing plan has seen Swedish-owned furniture store Ikea triple its business and open its flagship store in Causeway Bay. |