| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Target the whole family, China marketers urged. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Mar 1997, p.6. |
| Abstract | The Burnett "Consumer Quest" study, which compares lifestyles in China and the United States, showed that men play a bigger role in helping around the house in China than in the United States. |