| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Dare to be different, radio stations urged. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Apr 1997, p.14, illus. |
| Abstract | Commercial Radio (CR) does not regard itself merely as a radio network, but a multimedia one-stop-shop, said director of planning and strategy Matt Hackett. CR has evolved over the years from just selling airtime. A good example of the innovations CR is bringing to the radio market in Hong Kong is the launch of the '903 ID Club' on CR2, and the 'Friend of the Road' club on CR1. There is a very bright future for radio stations willing to be adventurous and to try something different. |