| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | China brands under siege as foreign rivals strike hard and fast. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Mar 1997, p.1. |
| Abstract | Big-spending multinationals such as Procter & Gamble and Coca-Cola are winning the brand war in China while homegrown China brands are rapidly slipping into obscurity. The multinationlas are cornering the China market through consistent adspend, according to a DMB&B "Brand Leader" study. |