| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Mainland brands lose out to int'l rivals in survey. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 7 Mar 1997, p.4. |
| Abstract | Native China brands do not have a future unless they reinvent themselves, according to DMB&B regional deputy managing director Barry Jones, who pointed to the poor showing of China brands in the recent "Brand Leader" survey. |