| Journal Call no. | P92.A7M45 |
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| Author | Chippindale, Chris. |
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| Article Title | OA to challenge dominance of TV, print : "outdoor advertising will successfully meet the challenge to penetrate the market at lower costs" / Chris Chippindale. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Dec 1996, p.16, illus. |
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| Abstract | Media watchers are predicting that outdoor advertising will supplant print and television media in Hong Kong as the most cost-effective means of reaching consumers. Owing to the proliferation and fragmentation of television and print media in Hong Kong, "swaying the masses has become an unfeasibly expensive proposition". |
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