Journal Call no. | P92.A7M45 |
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Article Title | Bank campaign sees massive HK response. |
Is Part Of | Media : Asia's media & marketing newspaper ; 6 Dec 1996, p.10, illus. |
Abstract | A new television campaign for National Australia Bank's Tailored Home Loan has resulted in the client being "inundated" with calls from interested consumers, according to Batey Ads Hong Kong group account director Emma Oxley. |