| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Hang Seng bank revitalises image in new TV campaign. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Apr 1996, p.1, illus. |
| Abstract | Hang Seng Bank has launched its largest-scale image advertising campaign in 20 years to convey the message that it is modern and dynamic and to end the perception "in some quarters" that it is a traditional and conservative institution. |