Journal Call no. | P92.A7M45 |
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Article Title | Pearson to promote FT in Asia, US with US$160m investment. |
Is Part Of | Media : Asia's media & marketing newspaper ; 18 Apr 1997, p.14, illus. |
Abstract | Media and entertainment company Pearson Plc has announced plans to invest US$160 million over the next five years in The Financial Times (FT) to boost circulation and brand name recognition in Asia and the United States. |