| Journal Call no. | HF5410.H66 |
|---|---|
| Article Title | The changing market environment. |
| Is Part Of | Hong Kong Institute of Marketing year book ; 1994, p.4-6. |
| Abstract | While there are suggestions of different strategic approaches, the need for the Hong Kong Institute of Marketing to further enhance its professional standard and representation becomes a more important and commonly endorsed short term focus. The rationale behind this view could be twofold: the change in Hong Kong's economy and the status of growth for the Institute. |