| Journal Call no. | HD38.2.E93 |
|---|---|
| Article Title | Teaching China to drink champagne. |
| Is Part Of | The executive ; v.18, no.1, Jan 1997, p.43-44, illus. |
| Abstract | When Philippe Pascal, president of the distinguished French champagne house of Veuve Clicquot, was in Hong Kong recently, he was a man with a mission. His task was to teach the Chinese people about champagne and to encourage them to drink it for special occasions. The other task he was tackling during his visit was the organisation of seminars and marketing promotions throughout China with tastings in the big hotels, to acquaint Chinese people with the versatility of champagne. |