| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Simple solution to jumbo task. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 22 Nov 1996, p.35, illus. |
| Abstract | Driven by its strategic vision, "Proudly exceeding customers' expectations in service excellence", DHL has continuously attempted to anticipate and exceed its customers' needs by finding newer, better ways to serve them. Thus, the DHL Jumbo Box was developed and conceived to meet the market need for an air express service. The Flying Elephant is used in all Jumbo Box marketing communications which helps DHL to receive a citation for "Outstanding Television Campaign". |