| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Simple solution to a complex problem a winner for Festiva. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 15 Dec 1995, p.28, illus. |
| Abstract | A mega-blitz for Ford Li-Ho Festiva in one of Taiwan's broadsheet newspapers - a full page a day for 18 days - has won the Creative Use of Media award for J. Walter Thompson Taiwan. The blitz, where a different part of the car was shown on each of the pages, so that all 18 added up to a full size image of the Festiva, shook up the traditionally staid automotive advertising category. |