| Abstract | In less than a year, the Hong Kong & China Gas Company, also known as Towngas, had succeeded in its mission to get consumers to convert from hanging their laundry out to dry on poles dangled precariously outside apartment windows to using a gas-fired clothes dryer. Market research conducted in 1993/94 had shown that a gas clothes dryer which is fast, economical and easy to operate had strong market potential in Hong Kong. Research and product development ensured the company was on the right track, and research has continued to drive planning as Towngas moves ahead with the next phase of the campaign. |
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