| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Danish publisher Egmont enters Hong Kong arena. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Sep 1996, p.6, illus. |
| Abstract | Hong Kong publisher Yongder Hall has sold the rights to Walt Disney's Mickey magazine to Egmont, which has the publishing rights to Disney magazines and books in 28 countries around the world. Egmont will officially begin publishing Mickey from October 1996, with plans to relaunch the title following a readership survey to establish a direction for the 'new look'. |