Abstract | After having experienced strong growth in demand of major white goods items between 1991 and 1994, China's white goods market lost some momentum in 1995. In particular, items with high penetration rates witnessed declines in output. Looking forward, the company projects that demand growth will slow down, while competition, mainly in the form of Sino-foreign joint ventures (JVs), will increase. The sector is also striving to upgrade its products in preparation for competition in international markets. Further elaboration is given in this article. |
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